Association’s Rise to Fame with Hit Song “Cherish”

“Cherish” is a hit song by the American pop rock band The Association. It was released in 1966 as the lead single from their third studio album, also titled “Cherish.” The song was written by Terry Kirkman, the band’s own trumpeter and vocalist.

“Cherish” is characterized by its melodic and romantic quality. The lyrics express deep affection and love for someone, celebrating the joy and happiness that the person brings into the narrator’s life. The song’s gentle melody, lush harmonies, and heartfelt lyrics contribute to its timeless appeal.

Upon its release, “Cherish” became a major hit for The Association, reaching the number one spot on the Billboard Hot 100 chart. Its success solidified the band’s reputation as one of the leading acts of the 1960s pop and rock scene.

“Cherish” remains one of The Association’s most beloved songs and is often regarded as a quintessential example of 1960s pop music. Its enduring popularity is attributed to its romantic lyrics, beautiful melody, and the band’s harmonious performance.

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